Yahoo talent joins TikTok to lead business marketing

Anny Havercroft left her position at Yahoo (formerly Verizon Media) as Director of Brand Innovation to a position at TikTok Australia to lead its business marketing.

Havercroft took to LinkedIn to break the news and thank Yahoo for their time with the company.

Havercroft joined Yahoo in 2017 as Head of Brand, before being promoted to Director of Brand and Marketing in April 2018, then Director of Brand Innovation in June 2020. Prior to Yahoo, she was Managing Director from Melbourne to Mediacom. Havercroft is also a member of the IAB Australia Board of Directors.

TikTok Global Business Solutions Managing Director ANZ Brett Armstrong commented, “We have continued to build a team of incredible local talent in Australia since our launch two years ago, and Anny’s appointment is another example. . She brings over 20 years of international agency and marketing leadership experience to TikTok, doing great things in technology and media, and working with some of the world’s most valuable brands. I am absolutely delighted that Anny is joining us, leading even more cutting edge creativity and innovation for our partners.


ANZ INSEA Yahoo Vice President Paul Sigaloff said, “Over the past four and a half years, Anny has been a much loved, respected and valued member of the Yahoo family. During this time, she oversaw three successful brand changes, the launch of Yahoo Finance, hosted countless consumer events and worked closely with our talented team to develop a series of leading B2B programs and B2C campaigns. on the market. These contributions have contributed to Yahoo’s record performance over the past two years.

Mumbrella has reached out to TikTok and Havercroft for comment on the nomination.

This article was updated with a comment from Yahoo and TikTok.

Mary H. Martino