Wipro Consumer Care forays into packaged food, Marketing & Advertising News, ET BrandEquity

FMCG Wipro Consumer Care & Lighting on Thursday announced its foray into the packaged food business in the Indian market and changes in its senior management. The company aspires to be a ‘significant player’ in the snacks, spices and ready-to-eat market,” said a statement from Fast Moving Consumer Goods (FMCG), part of Wipro Enterprises, run by Rishad Premji.

Vineet Agrawal, CEO of Wipro Consumer Care & Lighting, said, “Our decision to enter the packaged food business would complement our existing personal care categories, creating a comprehensive offering in the FMCG space in India. ”

The company has appointed Anil Chugh, India & SAARC to lead the Wipro Consumer Care business, leading the food business.

As a result, Neeraj Khatri, Head of Wipro Consumer Care Unit in the Philippines, has been appointed Head of Wipro Consumer Care’s India and SAARC business, he added.

Chugh and Khatri have spent more than 25 years at Wipro, beginning their careers in the business from their respective School B campuses.

“Our leadership changes align with our ambitions to be a significant and leading player in the FMCG space in all markets in which we operate,” Agrawal said.

Wipro Consumer Care & Lighting had recorded revenue of Rs 8,634 crore for the financial year ended March 31, 2022.

It operates in personal grooming products, toiletries, facial care, wellness, home care, electrical appliances, home and commercial lighting and seating solutions.

In addition to India, the brand is present in the markets of Southeast Asia and the Middle East.

It owns popular brands such as Santoor, premium personal care brand Yardley, Enchanteur, Hygienix, Chandrika, Glucovita, Safewash, Softouch, Giffy Maxkleen as well as LED lamp brand Wipro Garnet and men’s grooming brand Aramusk.

Mary H. Martino