Twitter rolls out new Business Suite features for Ads Manager
As we just found out via a leak on Twitter, the US social media platform officially rolled out a new Business Suite feature for advertising managers today.
@MattNavarra shared the leaked image via a tweet with the caption, “Twitter is rolling out its Business Suite features for ad managers.”
New features in the Professional Suite will help users work faster, improve coordination with their team, and protect their accounts from external access.
Another interesting feature of these business suites is that users can modify their information at any time without any difficulty.
The professional suite offered includes five ads: Sponsored Ads, Follower Ads, Twitter Takeover, Twitter Live, and Twitter Amplify.
Sponsored ads feature images, videos, and various other advertising features. Follower Ads promote an account to a targeted audience to increase awareness and attract new followers, while Twitter Amplify offers to align ads with premium video content from the most relevant publishers.
Additionally, advertisers can use Twitter Live to showcase their most important moments to the world while allowing an audience to participate in real time. Twitter Takeover has the most premium mass spots that drive full-funnel results by supporting Timeline and Explore tabs.
However, it should be noted that users can always add business information later. Upon setup, people who currently have access will be removed from their ad accounts and will need to be invited again.
Social media platforms have introduced the new Business Suite features primarily to help Ads Manager provide a central workspace to plan, manage and report on campaigns.
Remember that last year; the company has rolled out an advertising feature for commerce tools to allow businesses to serve ads to find customers who are likely to make in-app purchases. The feature overhauled its algorithm to boost performance and ad activity by allowing users to create slideshow ads that feature multiple products and can be sent to different websites by clicking on the ad.
Over the years, the American microblogging service has been known for its undeniably powerful platform for increasing businesses’ online reach, coupled with its unique position as a place to grow customers wherever they are.
Therefore, ad managers are advised to take advantage of the additional new benefits by signing up for the new Twitter Business Suite to access these new features now.
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