Timo Pelz leaves Instagram to join Reddit as VP Business Marketing

Timo Pelz, after eight years at Instagram and Facebook, has been recruited to be Reddit’s senior vice president of business marketing.

Pelz, who most recently served as Instagram’s business marketing manager, is responsible for defining a marketing strategy for Reddit’s advertising products spanning the more than 100,000 communities on the discussion site. He will oversee all aspects of business marketing for managed and self-service advertising clients, including messaging and product events. North Carolina-based Pelz reports to Reddit Marketing Director Roxy Young.

“As we continue to grow our advertising business and expand into international markets, Timo will play a pivotal role in elevating and promoting Reddit’s unique value proposition for new and existing advertisers,” said Young. by announcing the hiring.

At Instagram, Pelz has led global business marketing across brand and product for the company’s business and advertising solutions, spanning products such as Stories, Explore, Shopping, Branded Content, IGTV and Reels. Prior to Instagram, he led vertical sales and marketing efforts at Facebook, first joining the social media giant in 2013.

“There has never been a more meaningful time for online communities and the Reddit platform in general, and I look forward to being a part of this motivated, mission-driven team,” Pelz commented. He said his favorite subtitles are r / parenting, r / Patriots, r / lawncare, r / TIL, and r / whereintheworld.

Pelz holds a BA in North American Cultural Studies and an MA in Political Science from the University of Bonn in Germany.

Reddit was founded in 2005 and acquired by Condé Nast in 2006. In 2011, Condé Nast created the site; Advance Publications, parent company of Condé Nast, retains a minority stake in Reddit. The company is considering an initial public offering after hiring its very first CFO, Drew Vollero, who oversaw Snap’s IPO in 2017.

Mary H. Martino