Tealium Appoints Ben Wightman New Senior Business Consultant Position

Customer Data Platform Tealium has appointed Ben Wightman (pictured) as the Senior Senior Business Value Engineering Consultant for APAC and Japan. In his newly created role, Wightman will be responsible for improving customer engagement and collaboration, increasing sales and leading customer success. He will also be responsible for advocating for opportunities to advance and articulate Tealium’s unique ROI value proposition with senior prospects and customer stakeholders; to develop the value engineering team.

The appointment comes as Tealium leverages its leadership position in customer data platforms to elevate the discussion on how connected, real-time omnichannel data can fuel marketers to drive business growth. income.

According to Tealium, he works collaboratively with customers across industries to leverage online and offline first, second and third party data to optimize the customer experience. Coupled with the strategic planning assistance of value engineering accounts, Tealium will be able to work even more closely with companies on how best to solve their data-driven digital transformation challenges.

Will Griffith, vice president and general manager for APAC and Japan at Tealium, said as the company continues to grow, it hopes to provide greater clarity to its customers when it comes to it’s about adding value to their business. “Wightman’s background in marketing communications and data technology makes him a vital addition to the team,” he added.

Prior to his role at Tealium, Wightman led integrated marketing and customer experience functions in APAC at the digital experience and multi-cloud applications company F5. He brings 20 years of experience in marketing and technology. According to his LinkedIn, Wightman has worked at agencies such as J Walter Thompson Worldwide, Wunderman Thomson APAC, and Dentsu Aegis Network, among others.

Wightman said he was excited to apply his martech passion to Tealium, helping companies unify their data silos around creating customer value. “Having led data and analytics teams for Dentsu and Wunderman Thompson, I know how marketers deal with the challenges of digital transformation by responding to customer experience and increasing virtual engagement,” a- he added.

Tealium connects customer data across the web, mobile, offline, and IoT, enabling businesses to better connect with their customers. Some of its clients include Gap, Domino’s, AdoreBeauty, nib, Pan Pacific Hotels Group, Hong Kong Broadband Network, Rakuten, etc.

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Mary H. Martino