Small Business Marketing Goes Virtual Due To Covid-19

WASHINGTON, July 15, 2021 / PRNewswire / – Small Businesses To Increase Spending On Digital Marketing In Response To Changing Consumer Behavior During The Covid-19 Pandemic, According To A Data Meta-Analysis By GOAL, mentors for American small businesses. As consumers continue to purchase products and services online, 91% of small business owners will be engaging in some form of digital marketing this year.

Companies plan to increase digital marketing budgets this year:

  • 78% of business owners plan to increase their spending on digital marketing.
  • 73% plan to increase the total social media budget and 45% plan to increase social media advertising.
  • 35% plan to increase video advertising.

Website and social media are the preferred digital marketing channels for business owners:

  • 51% of business owners use a business website.
  • 49% use social networks.
  • 34% use email marketing.
  • 33% use online advertising.

73% of business owners consider social media to be their most effective digital marketing channel, especially:

  • Facebook – 66% success
  • YouTube – 42% success
  • Instagram – 41% success

Click here to download the infographic and find out more about how small businesses are marketing to customers.

“For years, small business owners have identified marketing to find successful customers as one of their biggest challenges,” said SCORE’s vice president of marketing. Candice stennett. “SCORE offers a host of free resources to help business owners become successful marketers, including webinars, electronic guides, and customizable templates, all accessible through “

Since 1964, SCORE has helped 11 million entrepreneurs start, develop or troubleshoot a business. SCORE’s 10,000 volunteers provide free mentoring, workshops and educational services to more than 1,500 communities nationwide, creating 45,027 new businesses and 74,535 owner-less jobs in 2020 alone. Visit SCORE at Follow @SCOREMentors on Facebook, Instagram and LinkedIn.

Funded [in part] through a cooperative agreement with the US Small Business Administration.

Betsy Dougert
[email protected]


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