Small Business Marketing: 10 Ideas Worth Your Attention

These days, there are tons of different huge companies that have already taken their place in the sun. They have developed strong marketing strategies that help them control business.

Small businesses, on the other hand, have always suffered from tough competition. This endless hunt forces small business representatives to come up with a set of marketing strategies. However, all small business marketing strategy yields the best results.

In this article, you will learn about the 10 most effective digital marketing ideas for your small business.

Let’s start!

1. Write convertible content

You know that actions speak louder than words. When it comes to marketing, the only thing that matters are the numbers. Thus, the statistics show the performance of your marketing campaign.

In the world of digital marketing, traffic plays a crucial role in the overall success of your website performance. Content helps drive traffic to the website and acquire new potential customers for your business.

Check out these stats:

As you can see, the Moz blog receives 80.9,000 organic visits per month. What does this mean for the business?

Moz is one of the leading companies in the SEO industry that offers SEO tools and is a great Alternative to SEMrush. Their content covers SEO-related topics and highlights how Moz SEO tools can be used for website search engine optimization.

There is a question you might ask yourself: how is it possible to attract as many website visits with content marketing?

The answer is simple: you need to cover the topics that your target audience would search for on Google. Additionally, these topics should showcase your product and show how it can help solve problems people might be having.

The biggest challenge in this process is understanding what people are searching for on Google.

You can do this using the Ahrefs Keyword Generator tool. The only thing you need to do is analyze the keywords related to the niche. Let’s walk through an example of how you can handle this.

Imagine that you own a small business that offers sports nutrition. The Keyword Tool can suggest tons of keyword ideas based on seed keywords, like “protein powder”, “creatine”, etc. Analyze these keywords and review the “Phrase match” report which you can find by clicking on “Matching terms”. tongue.

There are over 213,000 keyword ideas you can arm yourself with. Obviously, you should consider the most promising suggestions. Therefore, narrow down the list of results using two metrics: keyword difficulty and search volume.

Pick the keywords you liked and keep creating content.

2. Publish your content to a medium

There is no point in creating non-convertible content. If it doesn’t drive traffic to your website, there’s no point, right?

That’s right.

However, you have to decide what to do with such content. You can delete it. Or post on Medium.

Why average?

Because Medium is a great place where you can share content on any topic and it will always be in demand among users. There is a recommendation engine that analyzes user interests and suggests topics accordingly.

Therefore, your blog posts that don’t drive any traffic to your website are sure to work on Medium. As a result, you will get traffic and that content will find new life.

3. Content redirection

Any piece of content becomes obsolete over time. But that doesn’t mean you can’t benefit from it in the future.

How? ‘Or’ What?

By reassigning it to other types of content.

For example, if you noticed that a blog post is getting low traction, you can reuse it into something more visually appealing. Let it be an infographic. Infographic design makes it possible to present the same subject from a new angle highlighting the statistics. While you know that people like numbers that could prove or contradict certain information.

Just look at some examples of how it works in practice.

A well-known website “The Whiskey Wash” covers all things whiskey. You can find tons of blog posts related to different kinds of whiskey. They decided to introduce the distillation process in a detailed infographic.

It helped them suggest a pretty basic topic from a new angle. Eventually, they might catch more eyeballs with this infographic than if they were writing a blog post.

Also, you can reuse your content written in videoscharts, presentations and everything else.

4. Get your product listed in “Top X and Y Posts”

If you want to present your product or service in front of an audience, you need to draw your attention to “list” articles.

You might be wondering how to find these “list” articles and get your service mentioned there.

It would be better to continue with the example. Imagine that you are the owner of a new startup that is creating a recruitment software, or co-working management software. This software helps people find coworking spaces near their location and book a workplace.

Your first step is to work with Google. Type in a search query “Best coworking management software” and review the suggestions.

When opportunities are found, contact a blog editor and ask to have your service listed as well.

5. Explore unlinked mentions of your brand and add your links

If you are browsing the web, you may notice brand names with no links inserted.

The question is how to crawl these unlinked mentions?

There is no point exploring them manually. Instead, use a specific SEO tool like Ahrefs’ Content Explorer. Enter the name of your brand or the name of your service/tool ​​and apply the following filters: “One page per domain”, “Highlight unrelated domains” with the link to your website.

Collect opportunities and create more connections.

6. Apply smart targeting and gain views on niche-related forums

Did you know that Google can’t help you find answers to all your questions? Sometimes you need answers to more specific questions. You can visit different Q&A forums and platforms.

These forums can suggest business information and attract the right people to your website.

How do you get the most out of this marketing idea?

First and foremost, you need to find questions with business potential. You can do this using the Keyword Explorer tool. Type in your target keyword and view the “Matched Terms” report by clicking on the “Questions” tab.

This report suggests questions that people ask Google one hundred percent. Use these “question” keywords and create content based on these results.

7. Try Accessing Featured Snippets

When people type any search query on Google, they can observe the following result that ranks number one on the SERP:

This is called a featured snippet. Featured snippets are small portions of information that Google suggests by analyzing top pages based on search demand.

Featured snippets attract clicks like hell. Thus, it is a wonderful opportunity to get additional traffic to your website. To get your content featured in snippets, you need to know what types of content you need to create for that purpose:

If you want to see your existing content featured in snippets, you’ll need to optimize it. But when you create new content, it should be optimized with the keywords that follow the search intent of the audience.

Businesses also have the ability to optimize their Google My Business account to showcase their best features. For example, if you own a physical store sale of personalized clothing or restaurant, you are going to want your menu and online ordering system to stand out so people can place orders directly from the snippet provided by Google.

8. Do a competitive analysis of your brand

You know that the marketing funnel includes a stage called “consideration” – the stage where your potential customers start comparing your brand with others in the market.

To push potential customers through the funnel to the “conversion” stage, you need to give them an idea of ​​why your brand stands out from the crowd.

To put it simply, feel free to compare your product or service to other alternatives in the niche.

Create an objective analysis of all niche brands and write a blog post that you can post on your website.

In the example above, you can see that it’s not a blog post with your objective analysis. These may be results from the investigation you can run among your target audience.

9. Don’t forget to translate your website into different languages

When you start your small business, you focus on the audience that speaks a language. For example, American companies will concentrate their efforts online with english as the main language. But when your business gets stronger, you start to conquer other markets.

This leads to the need to adapt your website to multiple languages. This practice is widely used by businesses around the world. For example, Faberlic is a brand that produces cosmetics. It is a world-famous company that was established in the Russian Federation. Nevertheless, they have translated their website into 24 languages.

Keep in mind that if you decide to translate your website into multiple languages, you need to work with a translation agency.

10. Appear on niche-related podcasts

As a sales rep, you need to build brand awareness by participating in niche-related podcasts. More importantly, podcasting is the biggest trend in content marketing these days.

How do you find podcasts specifically for your business?

Go to Google and type the following query “best {niche} podcasts” and reap the benefits.

Explore opportunities and reach out to podcast hosts to be a podcast guest.

Digital marketing ideas vary. There are tons of them. Where one specific marketing idea may resonate with your small business, the other will not. It depends on the specifications of your small business.

You have familiarized yourself with 10 digital marketing ideas that could be used for any small business you run. Still, use them wisely and make sure these marketing ideas complement each other.

If you think this article is lacking in additional marketing ideas, feel free to share them in the comment section.

Author Bio: Sergey Aliokhin is Marketing Manager at Vism. When not at work, he enjoys spending time with his family, reading science fiction books, practicing bass, and going to the gym.

Mary H. Martino