Rema Vasan appointed head of trade marketing for North America for TikTok

Rema Vasan has joined TikTok as Head of Commercial Marketing in North America.

Vasan will work with Sofia Hernandez, Global Head of Trade Marketing, and Sandie Hawkins, North America General Manager for Global Trade Solutions, to further the social media platform’s mission to “inspire creativity and bring joy.” “.

On LinkedIn, Vasan thanked her clients, colleagues and those who supported her during her career.

“You will always have a piece of my heart, and I will continue to pay for it”, Vasan wrote. “This girl from Chennai, India is living her biggest dream, and I can’t wait to give this incredible role, this team and the rocket that is TikTok my everything.”

Vasan declined to comment further on his move.

Vasan joined TikTok from Marina Maher Communications, where she was global president of the company and its specialty store RXMosaic until her departure in April. Olga Fleming succeeded him in the role.

During his 25-year career, Vasan has worked in public relations with clients and agencies. Prior to MMC, she was Executive Vice President and Global Head at MSL for MSL Fluency and the agency’s work with Procter & Gamble. She was also Director of Global Digital Strategy at Pfizer and SVP and Director of Global Digital Group Accounts at MSL, parent company Publicis.

Vasan was appointed to PRWeek Hall of Women 2021.

Founded in 2016, TikTok is a discovery-based social media platform that attracts over a billion monthly active users and is quickly becoming the app of choice for brands trying to reach young audiences in Generation Y and Generation Z.

This story first appeared on United States.

Mary H. Martino