Meta Appoints Michelle Klein Vice President of Global Business Marketing

Facebook’s parent company, Meta, has appointed Michelle Klein as vice president of global business marketing, the company said in a blog post. It will start in January.

Klein had been in the acting position since the summer, after Mark D’Arcy left.

She will be responsible for “driving the narrative around Meta for Business” and its advertising and partnering solutions, a company spokesperson told Campaign US.

Klein will oversee a team of 800 employees worldwide for the development and execution of Meta’s global marketing strategy. She will report to Marne Levine, Commercial Director of Meta.

“I look forward to being able to focus even more on helping businesses and partners thrive today and through the next evolution of social technologies and digital connections,” Klein said in a Facebook post. “There is still a lot of work to be done as we are at the forefront of the next frontier of opportunity, and I couldn’t be more energetic to start. “

Klein’s previous role, global vice president of customer and business marketing, will seek an internal or external replacement from “the next few days,” a spokesperson said. In the meantime, Stan Wang, Director of Partnerships Marketing and Global Client Marketing, and Chloe Lim, Director of Global Client Marketing, APAC, will occupy the role.

“Over the past seven years at Meta it has been amazing to see the passion [Michelle has] for enabling social and economic opportunities and for supporting our partners around the world, ”Levine commented on Klein’s post. “I know that [her] the marketing experience of iconic brands like Diageo, British Airways, Orient Express, Armani and the Sydney Morning Herald will be so important in this next chapter, and I am delighted that [her] leadership will mean to our partners, our teams and our company.

Facebook has seen a wave of leadership changes over the past year as it grapples with lingering issues with its platform. Besides D’Arcy, who left in August, the boss of the Facebook application, Fidji Simo, left to become CEO of Instacart in June. Shortly after Carolyn Everson, vice president of global affairs at Facebook, joined grocery delivery the company as president for a short stint before announcing her departure last week.

Other major leadership changes at Facebook over the past year include David Fischer, chief revenue officer, who announced his departure in May; Mike Schroepfer, chief technology officer, who announced he would be leaving the company in September; and Asha Sharma, vice president of products, who left for Instacart in February.

Mary H. Martino