Krishify Business Suite to connect agribusinesses to millions of farmers

Krishify Business Suite to connect agribusinesses to millions of farmers (Representative image: Shutterstock)

Krishify, India’s leading farmer social network and agritech company, recently launched Krishify Business Suite, a software-as-a-service (SaaS)-based solution that would make it easier for agribusinesses to interact and engage with the farming community. farmers in the country.

Using technology, businesses can run advertising and marketing campaigns to increase brand awareness and customer loyalty across the network. Plus, think of the app as a data hub where companies can find farmers across the country and get detailed information about their demographics. Additionally, using a request form that can be displayed with information on the Krishify app, the technology enables companies to manage incoming requests from farmers.

Krishify Business Suite is a game changer in rural marketing, especially in the agriculture industry. Low ROI and high data loss are the results of traditional marketing strategies. Agri-food merchants and farmers also have a great lack of knowledge. Neither agri-input companies have a mechanism to know their last mile consumers nor do they get direct feedback from their consumers.

By connecting over 9 million farmers and using this advanced technology to facilitate targeting, Krishify fills this gap. For both large and small businesses in the agricultural sector, such as SMEs, the greatest value is delivered in the form of “profitability and scalability”.

Krishify Business Suite enables scalability for small agribusinesses, SMEs and corporates by giving them the ability to target a specific cohort of farmers across India to market their product range. Krishify Business Suite also offers smart communication options like SMS, WhatsApp and OBD calling, as well as Krishify Chat, a portal to chat directly with farmers and keep them close to its brand, to increase end-to-end contact between a farmer and business.

“After creating the Krishify app, we saw that there was a major gap in branding options for businesses in rural India,” said Rajesh Ranjan, Founder and CEO of Krishify during the presentation. of the concept. “In an effort to make rural marketing simple and seamless, the Business Suite was created to bridge this gap,” Ranjan added.

“After the launch of the Krishify app, we have seen that there is a major gap when it comes to branding options for businesses in rural India,” Rajesh Ranjan, Founder and CEO of Krishify said when introducing the concept. “In an effort to make rural marketing simple and seamless, Krishify Business Suite was created to bridge this gap,” Ranjan added.

Businesses operating in rural markets or along the agricultural value chain, such as those selling agricultural inputs, fertilizers, pesticides, tractors, agricultural equipment and agrochemicals, can benefit from Krishify Business Suite to establish a strong online presence and target a highly active audience. peasant community.

Read more: Making rural entrepreneurship sustainable and scalable

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Mary H. Martino