Flipkart Shopsy Goes into Grocery, Marketing & Advertising News, AND BrandEquity

The announcement comes a day after Flipkart India and Walmart announced a $ 145 million investment in fresh food supply chain company Ninjacart.

Flipkart’s social commerce offering Shopsy said on Tuesday it had started offering groceries as a category on its platform that launched earlier this year. Leveraging the Flipkart Group’s supply chain infrastructure and technology capabilities, Grocery on Shopsy will reach consumers in 700 cities, covering more than 5,800 PINs, according to a statement.

Grocery on Shopsy will host more than 6,000 products in 230 categories, ranging from basic goods to consumer goods and other dry groceries, he added.

“Over the past six months, Shopsy has grown into one of the country’s leading social commerce platforms. Grocery shopping is a key consumer need and we are committed to making online grocery shopping affordable for consumers and sellers. “said Flipkart, senior vice president – Growth. said Prakash Sikaria.

He added that the company has been working to reduce the costs of delivering groceries in recent months.

“We are happy to report that we have achieved the best-in-class cost structure which makes us confident in scaling the grocery store on Shopsy. Our main focus will be on bringing the benefits of commerce. community to Indian consumers. We believe this model can solve challenges such as small ticket purchase, assisted purchase, instant delivery, etc. by leveraging resellers who act as an intermediary between us and users finals, ”he said.

Flipkart’s grocery distribution centers, including centers in Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna and Pune, will be operated by Shopsy, the statement said.

These centers have effective quality management systems in place to ensure that products are traceable from raw materials until they reach the consumer, without losing their freshness, he added.

Shopsy was launched by Flipkart in July this year with the aim of making digital commerce accessible across India through a commission-free marketplace. Shopsy has helped local and small businesses and women entrepreneurs embrace social commerce by reaching out to their network of trusted people on popular social media apps.

Shopsy has over 2.5 million sellers on the platform who provide 150 million products in over 250 categories and is on track to empower over 25 million entrepreneurs online by 2023.

The announcement comes a day after Flipkart India and Walmart announced a $ 145 million investment in fresh food supply chain company Ninjacart.

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Mary H. Martino