Facebook launches Business Suite app for SMBs

Facebook is rolling out a new app for small business owners that lets them manage their business pages or profiles on Facebook and Instagram.

The app is called Facebook Business Suite and the social media giant said it would allow businesses to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts all in one. place. The interface will also provide access to engagement metrics with an information tab on Facebook and Instagram.

“We are building Facebook Business Suite for small businesses first, but this is a long-term investment to make it the primary interface for businesses of all sizes using Facebook, Messenger, Instagram and WhatsApp,” Facebook COO Sheryl Sandberg said in a statement. blog post. “It’s available to small businesses worldwide starting today and will expand to large businesses next year.”

Facebook noted that Business Suite is not intended for those who use Ads Manager for advertising.

The new Business Suite is part of Facebook’s continued push towards e-commerce. In May, the company announced Facebook Shops – a way for businesses to create a digital storefront where customers can browse and buy items directly on Facebook or Instagram. Additional efforts aimed at small businesses include the previous launch of promotional tools for brands, such as the ability to tag products and feature them at the bottom of live videos on Facebook or Instagram.

Earlier this year, as Facebook released its first quarter financial results, CEO Mark Zuckerberg highlighted how the company has taken steps to support small businesses during the COVID-19 pandemic, as well as the products it is developing. for SMEs. Small businesses that have already invested in their digital presence, he said, “increasingly see them as their primary storefront. So we’re working on a number of ways to deepen that experience, helping people to purchase items and services directly within our apps… Overall, however, our business depends on the success of small businesses, so this is a time when we believe we are well positioned to champion the interests small businesses and proponents of the major infrastructure they’re going to need to move online.”

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Mary H. Martino