Facebook Business Suite combines pages, Instagram and messaging tools

Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram and Messenger.

Currently, Business Suite has features such as:

  • Assignment
  • Messaging
  • Knowledge
  • Advertising

Facebook is rolling out Business Suite in response to research that business owners want a better way to run their businesses without distracting themselves from business operations.


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“Research tells us that business owners want to run better on Facebook apps, but are busy running their businesses.

With Business Suite, you can manage all of your activities in one place, giving you time to focus on other aspects of your business.

Getting started with Business Suite

Using Business Suite, or at least using it to the fullest, requires connecting your Facebook and Instagram business accounts together.

If you haven’t connected the two accounts yet, follow the steps below. If you’ve already connected your accounts, feel free to go ahead.

Connect Facebook and Instagram

To connect your Instagram account to your Facebook Page, follow these steps:


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  • Open your Facebook page.
  • To select Settings from the top menu.
  • To select Instagram.
  • To add an Instagram account to your Page, select Connect account.
  • Enter the username and password for your Instagram account, and select Log in.

If you don’t have an Instagram business account, you will be prompted to convert your personal account to one.

Once you have completed these steps, you can now access the full suite of Facebook Business Suite tools.

Key features of Business Suite

Here are some of the key features available in Facebook Business Suite.

Updates at a glance:

  • See all alerts, messages, comments and other critical activity on Facebook and Instagram.
  • Easily prioritize and manage your business activity throughout the day.
  • Set up personalized recorded answers for common questions.

Share on Facebook and Instagram:

  • Write a new feed post for Facebook and Instagram from one place.
  • Send posts in real time or schedule them for later posting.

Access the information:

  • Understand what works for your page with a dedicated info tab.
  • View metrics like reach, engagement, and post performance on Facebook and Instagram.


While there are some advertising features, Facebook states that Business Suite is currently not intended for those who use Ads Manager for advertising.


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Go to the business suite

Facebook Business Suite is being rolled out gradually throughout the month of September.

Access Business Suite on a Desktop Computer

To access Business Suite on a computer, log into the Facebook account associated with your company.

Then, if you are eligible, you will be automatically redirected to Business Suite when you visit business.facebook.com on your computer.

Access Business Suite on mobile

Those using the Pages Manager application on mobile will automatically see the option to activate Business Suite.

If you are not using the Pages Manager app, you can download the Facebook Business Suite app directly by searching for it in the Android or iOS app store.


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More features to come

This is just the start of what would be a long-term investment in making Facebook Business Suite the primary interface for businesses of all sizes.

It’s available to small businesses around the world starting today and will expand to larger businesses next year.

Source: Facebook for business


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Mary H. Martino