Corporate Sales and Marketing Wins Top National Programs | UMM News

Students of the Robert S. Kaiser Sales, Negotiation and Leadership Lab

KALAMAZOO, Michigan — Western Michigan University’s Sales and Business Marketing program, housed within Haworth College of Business, has once again been named a National Leading Program by the Sales Education Foundation. For the 14th year in a row, WMU’s program has been recognized for preparing students for professional sales careers as well as for elevating the sales profession. Home to 320 majors and nearly 1,700 alumni, WMU’s program is one of the largest and most renowned in the country.

“WMU students consistently excel thanks to the hard work of our faculty, a rigorous curriculum, a state-of-the-art sales lab, and multiple opportunities to practice their skills,” says Dr Steve Newell, associate dean of operations and graduate programs at the business school, and professor of marketing. “Our students and faculty have shown their adaptability and resilience by embracing virtual teaching and learning methods in addition to face-to-face interactions, providing students with even more experiences to demonstrate their skills and expertise. Recognition from the Sales Education Foundation proves once again that WMU is exceptional in preparing students for meaningful careers in sales. “

WMU’s Sales and Business Marketing program is often praised for its accomplishments in work placements, experiential learning, student competitions and more. According to the University’s most recent post-graduation activity report, 100% of business sales and marketing students find a full-time career or continue their education within three months of graduation, and 99% of these graduates have a job related to their degree. Highlights of the program include:

  • Success of the student competition—WMU students routinely finish at or near the top in a number of sales contests, including: National College Sales Contest, National Sales Challenge, State Farm Sales and Marketing Contest, and National Contest Quicken Loans Sales.
  • Robert S. Kaiser Sales, Negotiation and Leadership Lab—Students role-play and demonstrate skills and expertise in the cutting-edge Robert S. Kaiser Sales, Negotiation and Leadership lab. The lab includes an enhanced ability to identify areas for student improvement with detailed notes embedded in exercise videos. Students also have the option of sharing images with potential recruiters.
  • Association of Corporate Sales and Marketing—The association is one of the business college’s largest and most active student organizations. The group is regularly networked with top employers, giving students the opportunity to engage with industry professionals.
  • National recognition—The program has been ranked one of the best selling schools in the United States by since 2007 and is currently ranked # 1 on this list.


Since its inception in 2007, the nonprofit Sales Education Foundation has elevated the profession of salesperson through college and university programs. The foundation is proud to partner with academic pioneers and industry professionals to establish and support effective business education around the world. To find out more, visit the foundation website.

For more WMU news, arts and events, visit WMU News online.

Mary H. Martino