Advance Your Business Marketing – LoveBelfast

Advancing the marketing of your business is an essential step that can give you an edge over the competition. But it can be difficult to maneuver through this process, especially if you are new to the game.

Once you master the industry, you will find many easy-to-implement strategies to take your marketing skills to the next level.

Whether you’re just starting out or you’re a seasoned businessman, here are 8 ways to take your business marketing forward.

Create a website

Having a professional looking website can set you apart from your competition and show potential customers that you are serious. To get started, build a basic website using one of the many popular platforms that offer free website templates or software.

There’s no need to hire a developer unless you want fancy features. In fact, most website builders were designed to be simple enough to help you every step of the way. Some of the steps you need to take when building a website using free templates include:

  • Creating an account on the website builder
  • Choose a model of your choice
  • Customize the template for your business

81 percent of consumers go online to research useful information to help them make better buying decisions. This changing trend in buyer behavior shows how important a website is to any organization today.

Email advertising

Experts claim that email marketing can be 40 times more effective than other strategies. There are several free email service providers that you can use for your business email marketing.

Depending on the types of emails you plan to send, you might need a premium option. If you have the time and want more control over your marketing emails, a self-hosted website might be another option.

Leverage influencers

Many consumers trust recommendations from people they know, such as influencers. Often times, these influencers have massive reach and can be powerful allies for your brand if you play your cards right. You can work with these social media and online marketing gurus by sponsoring or collaborating.

Influencer marketing is not a one-time deal. It takes time, effort and a dedicated team to manage it effectively. If done right, it can help amplify your message to thousands of new customers.

Leverage social media

Little known to many, social media networks can be a popular and inexpensive way to reach potential customers. The only requirement is probably to study it well and make the right decision. Promoting your business on a platform that doesn’t match your brand can negatively impact your marketing efforts.

If you don’t understand how Facebook, Twitter, Instagram, and other platforms work, try looking at what others are doing in your field. Also, not all forums will be suitable for your industry.

Social media analysis tools, such as Google Analytics, can help you follow a network that will work well for you. If you decide you need more direction on the best channels for your brand, reach out to an experienced social media consultant.

Investing in Search Engine Optimization (SEO)

If you have to invest in a website, don’t forget about SEO. Search engine optimization is a marketing strategy that helps your website appear in search results on Google, Yahoo! and Bing.

It is an integral part of any successful business marketing because it can help people find you online and drive more traffic to your site. More traffic means more potential leads. Once you’ve captured someone’s interest by ranking at the top of search results pages, you have the option of converting them to customers.

At best, work with a reputable SEO agency specializing in digital marketing for professional insight.

Create compelling visual content

Humans process visual information faster than other forms of content. This is why many companies today create all kinds of visual content. Some of the most common are infographics, videos, and memes.

That said, remember that not all visuals are created equal. Make sure your content conveys an important message about your business. Currently, there are many easy-to-use tools to create compelling marketing visuals in any business model.

Add value to your product or service

Adding value means providing additional services or benefits beyond what customers expect from your product or service. You can do this by giving freebies after purchases or by providing an easy way for people to contact you. Adding value is more than likely to bring in loyal customers.

Consider blogging

Blogging can allow you to tap into other people’s audiences. When you publish an article on your site, its reach is limited. So try writing a guest post on someone else’s site to broaden your reader and potential customer base.


Business marketing doesn’t have to be complicated. If you keep these eight tips in mind, your business is sure to see better results. Remember that your business marketing strategy should reflect the needs of your business while aligning with your target audience.

Mary H. Martino