4 Ways to Leverage Facebook Groups for Business Marketing, According to Social Media Agencies [DesignRush QuickSights]
September 13, 2022
The GovLab found that for 77% of people, the most important groups they belong to now operate online. With 1.8 billion people using Facebook Groups each month, and more than half of them are members of five or more active groups, the social platform offers a wealth of marketing opportunities for businesses to explore.
DesignRusha B2B marketplace connecting businesses with agencies, has leveraged its network of 16,000 agencies for quick insights — or “QuickSights” — on how businesses can use Facebook Groups for marketing.
1) IMPROVE CUSTOMER SUPPORT
As Sandra Caetano, founder of Highway-61, said, Facebook groups are a great way to improve customer support and keep customers happy.
“Research suggests that 93% of customers will make repeat purchases with brands that provide excellent customer service,” Caetano said. “By developing a Facebook group dedicated to customer requests, you can ensure a superior customer experience. Use groups to post frequently asked questions (FAQs) about your products and upload video tutorials to allow easy access to key information. Also, be sure to be responsive and respond carefully to all your group messages, posts, and comments to keep customers happy.
2) TO BUILD A COMMUNITY AND ENGAGE
According to Tom Jauncey, chief nerd at Nautilus Marketing, companies should create groups to build community and keep their followers engaged.
“Facebook groups are a fantastic way to build community and engagement around your business,” Jauncey said. “Having a community around your business allows you to show the brand more as an authority. You can use groups to keep customers informed, network with each other, and grow your overall reach.”
Nicole Eaton, paid media strategist at Ragnarok, agrees on this point and adds that building a community also increases awareness and loyalty.
“Brands have many layers, one of which is the brand community,” Eaton said. “Whether you join Facebook groups that relate to your industry or start your own, building your community is vital to your brand, both in terms of awareness and loyalty.”
3) TO HAVE FULL CONTROL OVER YOUR CONTENT AND ENGAGEMENT
Pace Media Solutions CEO Ben Precious says leveraging Facebook Groups is a way to scale your business while maintaining control over your content and engagement.
“Facebook Groups are one of the best ways to build a business that serves your audience and customers,” Precious said. “Creating a group on Facebook allows you to have full control over what content you deliver to your audience and how you interact with them. It’s powerful for bringing customers closer to your business.
4) TO GET REAL CUSTOMER INSIGHTS
Alamo City Marketing Solutions owner-operator Evan Swanson says businesses should encourage participation in their Facebook groups to gain valuable customer insights.
“An easy way to encourage participation in your Facebook group is to get real customer insight,” Swanson said. “You can successfully create a product or service simply by asking and not guessing. Your Facebook group or any Facebook group you are part of is your direct line of communication with a specific set of people. I have had personal success with my business using Facebook for marketing purposes. I asked for the opinion and insight of followers, and I also featured my work and services on several Facebook groups.
DesignRush is out September’s list of the best social media marketing agencies that help businesses fully harness the power of social media platforms to achieve desired results.
1. Highway 61 – highway-61.ch
Expertise: social media management, social media design, social media advertising, etc.
2. C4 Creations – c4creative.org
Expertise: social media audit, social media management, content development, etc.
3. Nautilus Marketing – nautilusmarketing.co.uk
Expertise: content creation, social media strategy, social media management, etc.
4. Social Media Rhythm – pacemediasolutions.com
Expertise: copywriting, social media marketing, advertising, etc.
5. Alamo City Marketing Solutions – marketingsolutions-tx.com
Expertise: social media marketing, video production, advertising, etc.
6. EloQ Communications – eloqasia.com
Expertise: social media management, influencer marketing, market research, etc.
7. Influocial Technologies – influocialdigital.com
Expertise: social media content creation and distribution, Instagram marketing services, Facebook marketing services, etc.
8. WebHero Technologies – webhero.com.my
Expertise: social media marketing, PPC services, SEO, etc.
9. Entertainment Evening – soiree.it
Expertise: social media marketing, photography, graphic design, etc.
10. Werkaholix – werkaholix.com
Expertise: social media management, content creation and sharing, targeting and retargeting, and more
11. Ragnarok – ragnaroknyc.com
Expertise: email creation services, content writing, social and advertising content, etc.
12. Communication Network – gridagencyinc.ca
Expertise: social media strategy, content creation, commercial photography and video, etc.
13. Click Leaders – click-leaders.com
Expertise: development of online stores, Internet marketing, social media marketing, etc.
14. Cecchini&Sentieri – cecchinisentieri.com
Expertise: advertising graphics, social media marketing, digital strategy, etc.
15. Web Team – webcrew.it
Expertise: content marketing, social media marketing, advertising, etc.
16. Eco Connection Media – ecoconnectionmedia.it
Expertise: social media management, content creation, influencer marketing plans, etc.
17. Savvy Creations – savvycreations.com.au
Expertise: business consulting, copywriting, social media marketing, etc.
18. Missing Link – missinglinksocialmedia.com.au
Expertise: social media strategy, social media content services, social media advertising, etc.
Brands can explore top social media marketing agencies by location, size, average hourly rate, and portfolio on DesignRush.
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